"...figures show rapid decrease from 9.4% to $42 billion in 2007 compared to 2006. Regardless, print media face competition from Internet-only e-zines, which have virtually no traditional paper, printing, or distribution costs, and are better versed in new media interactivity. Because of this, they are able to serve more specialized vertical communities – a function similar to today’s special interest and trade magazines. Magazines also face the television and radio industries’ entry into the text-based medium now available through the Internet."

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"There are so many ways to get news these days with the Internet and cable news. Only traditional newspaper readers are reading the paper, and that’s not a big audience."

This does not spell good news for the future of text ads and print advertising.

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Read the full article.

"Microsoft Advertising commissioned a recent study in Europe to explore the role of print and the internet in the 21st century it concluded that currently we are experiencing a media convergence amongst print and online rather than a media replacement. European internet users are more likely to also be newspaper readers than all Europeans but they consume news and information online in a different way to when they read printed materials."

Read the full whitepaper.

Tom Panos, Advertising Director News Ltd, on print advertising.

For all online advertising's dominance in recent years, traditional forms like print advertising aren't completely obsolete. This space will examine subjects such as:

• Are iPads and other tablets another nail in magazine advertising's coffin?
• What percentage of people still prefer to use a phone book rather than a search engine?
• What statistics are companies, agencies and small businesses looking at when determining where to allocate their advertising budgets?
• What changes are industry experts predicting in terms of the print/online/mobile market shares?

If this is a subject which interests you, please bookmark this page and check back regularly for updates, news articles, press releases, videos, industry studies and more.